Download PDF The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

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McGrath also uses great visuals and interactive exercises during her presentations to illustrate her points. Recognised the world over for her expertise, Rita McGrath has been named one of the top 10 business thinkers at the Thinkers50 Global Management Awards and was cited as one of the nine most disruptive thinkers in business by CIO magazine. The End of Competitive Advantage challenges the concept of sustainable competitive advantage — once a necessary part of strategy, now an increasingly obsolete and unrealistic goal for most firms. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

McGrath believes the new path to winning means capturing opportunities fast, exploiting them decisively, and then moving on quickly once they are exhausted.

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It is about learning to thrive in a transient advantage economy. McGrath has authored three other books. Discovery Driven Growth was heavily endorsed by business thought leaders and named one of Businessweek's best design and innovation books.


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Prior to academia, she was an IT director, worked in the political arena, and founded two start-ups. A highly respected researcher, she has won numerous awards for excellence in scholarship.

Rita Gunther McGrath on the End of Competitive Advantage

Rita McGrath's insights are relevant across a wide range of sectors, including: Finance - with regulators creating massive uncertainty and placing increasingly stringent demands on financial institutions, the need for thinking differently has never been more pressing. She argues that this can no longer be the Holy Grail for companies because in a constantly changing environment, deeply ingrained structures and systems designed to extract value actually become a liability.

The new path to winning includes taking advantage of shorter term opportunities, as well as relying on new organizational talents like speed and decisiveness. McGrath defines the new transient life cycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.

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The End of Competitive Advantage offers a bold new set of principles for competing in what we now understand is a continuously volatile and uncertain environment. JavaScript seems to be Disabled!

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    Using resource allocation to promote deftness Chapter 4. Building an innovation proficiency Chapter 5.

    Book Review: End of Competitive Advantage - Effective Governance

    Governance and budgeting for innovation separate from business as usual. A balanced portfolio of initiatives that support the core, build new platforms, and invest in options. Assumptions continually tested; learning informs major business decisions. Broader constituencies involved in strategy process, with diverse inputs.